Outtakes
There's Something About Bill: Rank and File
By SFR Staff

Published: July 11, 2007

Richardson’s latest standings in the polls.


81. The percent of respondents to a recent Newsweek poll (released July 6) that said they would vote for a Hispanic candidate for president if that person received their political
party’s nomination and was qualified for the job. However, only 39 percent of poll-takers agreed that America is ready to elect a Hispanic president.

45. Percent of respondents to the July 6 Newsweek poll that said they had “never heard of” Bill Richardson, far more than the other three candidates—Hillary Clinton (1 percent), Barack Obama (13 percent) and Mitt Romney (34 percent)—included in the question. But the number was a nine-point improvement from a May 11-12 survey.

67. Percentage of respondents to a CBS News Poll conducted June 26-28 that said they had never heard of Richardson (an actual one-point setback from a January 1-3 CBS poll). Seven percent had a favorable opinion of Richardson (same as the January poll), 10 percent unfavorable (up two points) 14 percent undecided (down five points) and two percent refused to answer.

33. Percent of respondents to the July 6 Newsweek poll that said there was “no chance” they would vote for Bill Richardson to be president if he wins the Democratic nomination.

25. Percent of Newsweek poll-takers that agreed Bill Richardson has enough experience in politics and government to be a good president, the lowest among four candidates—Clinton (70 percent), Edwards (55 percent) and Obama (40 percent).  

2,232. The number of times that Bill Richardson For President television advertisements have aired during the presidential campaign, according to a July 2 report by Nielsen Media Research. The report, which studied TV ads prior to June 10, asserts that Richardson has aired more TV spots than any Democratic candidate and the most out of any candidate except Republican Mitt Romney (4,549).

4.9 The “buzz share” held by Bill Richardson, according to a July 2 Nielsen report that analyzed blog posts between June 15, 2006 and June 15, 2007 as a way of ascertaining how much political buzz the top four candidates in each party have generated. Richardson’s buzz was the lowest of all the candidates analyzed and far below overall leader Barack Obama’s 45.5 buzz share.