Each year, SFR publishes an annual gift guide to kick off the holiday season. We do it after Black Friday—because, as it turns out, Black Friday isn’t about gifts. According to a survey by the National Retail Federation, approximately 60 percent of Black Friday shoppers planned to spend money on “non-gift items”—to the tune of $140. So, now that we’ve treated ourselves to those “non-gift” flatscreens, iPads, pea coats and platforms, it’s time to think about others. In this year’s gift guide, we’ve grouped presents by category—food, drink, books, games, toys and so on. There’s something for everyone in here, and we’ve tried to focus as much as possible on local retailers and suppliers. Sure, it’s easy to find everything your new puppy might need at Petco, but a couple of local shops do it better, with eco-friendly beds, organic treats and high-quality jackets to keep him warm. Read about much more in the ensuing pages—and then get out there and support your local economy! And, of course, happy holiday wishes from your favorite local alt-weekly! Disclaimer: Prices may vary for the items listed; SFR has ensured their accuracy to the best of our ability.