Wearing an oversized green wool toque, his Blackberry wedged between his ear and shoulder, Tyler Gage watches the factory staff load 9,000 empty glass bottles onto a cool, steel conveyor belt in a New Jersey bottling plant. His puffy eyes hide behind designer glasses, and his shoulders slump with every yawn. The last two weeks have been hectic: innumerable phone calls with potential suppliers, too many missed deliveries and countless meetings with his financial advisers. The schedule is to be expected given the task at hand: Gage has two weeks to launch a brand-new energy drink with his three-year-old tea company, Runa. Standing, feet tapping, eyes scanning, frequently checking his phone for updates, Gage watches the pressurized air push the 3,000-gallon mixture—water, liquid flavor, citric acid and Runa’s special ingredient, a rare Ecuadorean leaf called guayusa—out of the mixing vat, through the connecting tubes and into the revolving pneumatic udder.