The Reporter is the most trusted local news source &
indispensable arts and entertainment guide in Santa Fe since 1974
Our customers get great results. Talk to SFR advertisers who run consistent schedules and they will tell you the same thing: advertising in the Reporter works. And it works better than advertising with the more expensive daily. 60% of our readers use the goods or services advertised in SFR at least 3 times a month!
More readers than the daily
In greater Santa Fe--the key trading area for city merchants--the Reporter prints and distributes more papers than the daily sells and delivers, even on Sunday. As a free weekly with a low return rate, SFR reaches more Santa Fe-area readers than the daily. Readers spend more time with SFR The typical SFR reader reads or looks into each issue of the paper four (4) times. 72.9% of the Reporter audience reads every single issue.
A better return for your investment
With the most readers in the city different, and the lowest CPM (cost per thousand readers), SFR gives you more bang for your advertising buck than any other publication in town.