We love Our New Mexico kids, and they, decidedly, love Snus—Camel's newest and most insidious product. OK, clearly the New Mexico Kids! magazine rack is not where this advertisement is meant to go, but clearly a Camel operative has mistaken his placement of this advertisement as a symbol of loving New Mexico's kids. I mean Snus (pronounced like moose) is cool, it's got fun packaging, it features a cute camel—what isn't there to love? But Big Tobacco is notoriously tricky. Below is a guide for how to interpret the Snus FAQ:
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- WHAT IS SNUS?
Snus is smokefree, spitfree tobacco that comes in small pouches, which can be placed under the upper lip.
Read: It's so convenient, you can do it in school!
- IS SNUS LIKE DIP OR CHEWING TOBACCO
No, snus is pasteurized, and it doesn't require spitting or chewing.
Read: No, you can't do dip or chew tobacco in school.
- WHY IS SOME SNUS REFRIGERATED?
It helps to preserve the quality and flavor. The vast majority of snus in Sweden is refrigerated.
Read: Because everything is cooler in the refrigerator.
- HOW IS IT SPITFREE?
Its moisture and low salt content reduces the need for spitting.
Read: It's made for celebrities and the coolest kids. Celebrities and cool kids don't spit—their spit glands are so refined they don't have to.
- WHERE CAN IT BE USED?
Snus can be enjoyed almost anywhere, regardless of the growing smoking bans and restrictions.
Read: Everywhere. Especially school.
- WHERE DOES SNUS COME FROM?
Snus originated in Sweden in the 1800's and is now used by millions around the world.
Read: Somewhere in Europe that's famous for producing supermodels.
- IS SNUS AVAILABLE IN THE UNITED STATES?
Over the past couple of years, snus has become more popular and more available in the United States due to increasing smoking restrictions.
Read: Yes! Check out your school's vending machines.
