Jayde Swarts
On April 2, 2008, I walked into the Reporter offices for my first day of work as a classified ad account executive. Little did I know that 11 years later, on the brink of turning 40, I would be helping to lead this organization that is near and dear to my heart. Every week our team works closely together to put out a publication for you—the Santa Fe community—our greatest supporter. We do what we do 51 weeks a year because you trust us and you believe in what we are doing. We totes take a week off every year for the holidays, though.
During my tenure at the Reporter doing sales I have had the privilege of getting to know all the various business owners around town. I am fortunate enough to be able to call so many of you not only my colleagues, but friends too. One of the joys of my job is being able to sit down with businesses and make a plan to reach our wide audience with a particular message. When a business calls and says thank you, the plan worked. My purpose is to help businesses grow and be successful.
Here's where Friends of the Reporter comes in. The landscape of our industry is changing, but with your support, we will be able to continue delivering news and arts journalism for another 45 years. To that end, we've created a portal to collect pledges for small donations. Since we launched this project, we have seen overwhelming support from individuals, but we'd also like to acknowledge the businesses who help us stay afloat—and to ask a bit more.
Now introducing our first Business Friends: Monroe Gallery and the Egolf + Ferlic + Harwood + Martinez law firm. Future issues will list their names prominently. Can we list yours, too? Will your business donate at least $500 per year to support local independent journalism?
Independent journalism is so important to our country. The media is attacked daily, but we are not afraid nor will we stop fighting the good fight. Every week you can count on the Reporter.
Thank you, Friends. We cannot do this without you.
Lots of love, Anna Maggiore
