Bella Davis
From left, Ian Aarons, Doris Valdez, Stephen Aarons and Alex Costello stand in front of the building that new cannabis company Endo plans to use for operations.
We’ve all heard heartfelt stories about family coalescing and diving head first into a new business venture. Southside dispensary Endo has an origin story that checks many of the standard boxes and then some.
Get inside at Endo for Episode 2 with father and son Ian and Stephan Aarons about the genesis of their nearly year-old company. Ian talks about how a tragedy in his personal life finally spun him away from the path of becoming a lawyer like his dad, who is a criminal defense attorney, and spurred him to follow his dreams of growing and selling cannabis.
Check out the episode below to hear more about their story which includes how Snoop Dogg partially inspired the company’s name and how a father’s support of his son’s dream went beyond buying a baseball glove or football.
